The Lewis estate and its publishers have "started shaping a marketing makeover of Aslan and assorted Narnia habitues to expand readership and extend the brand". They plan to make toys and write more novels set in the Narnia world. "'What is wrong with trying to get people outside of Christianity to read the Narnian chronicles?'" says an adviser to the estate.

Look, when I read those books (over and over again) as a child, I completely failed to pick up on the Christian allegories. It wasn't until I re-read them in college that I realized Aslan was a Christ figure. Since when do only Christians read The Lion, the Witch, and the Wardrobe? They just want to get on board with the Harry Potter craze. (Sorry, you have to be registered with the online NYTimes to read this--though it's free.)