This article by Catherine Price does a good job of articulating my feelings about the need to put "women's" in front of various things (like NBA and PGA), and why it's so frustrating to shop for athletic gear and find it's all in pink. I recall years ago shopping for some indoor soccer shoes (at a dedicated soccer store). I picked out several cool-looking shoes from the shelf to try on, only to be told by the salesperson "Oh, those are men's shoes," and pointed to the tiny "women's shoes" selection. The men's shoes weren't labeled as such; they were just labeled "shoes". An excerpt:

The categories on Nike's Web site are, in this order: football, basketball, running, soccer and women's. Click on the ladies' link and you'll have the option to take a challenging quiz to determine your dance style.